Rhetopoeia

Ezra Pound broke poems down into three essential components: logopoeia (content-essence of poem), melopoeia (musicality/poem language), and phanopoeia (image-essences inhering in poem). I'd like to add what seems to me a fourth essential component: rhetopoeia. Rhetopoeia is the rhetorical thrust of the poem, its' manner of convincing us that it's a vital, necessary, useful creation. A poem's rhetopoeia is the poem-part that says, "You should read me because.." or "I am necessary to you because...". If poets think to create w/ rhetopoeia in mind, they'll have less excuse to wallow in self-infatuated preciosity. It'll force poets to be content based, & regard pursuit of Form (as an end-in-itself) decadent. Form might again become a process meant to facilitate & lubricate Economic Content. Poets will be forced to remember that a poem is a performance, meant to be read by an attentive, sensitive audience.